My name is VeRonda Wicks and Wait ‘tila Commercial is my way of helping women identify with sports through relationship and ultimately bridge that somewhat awkward gap between them and their significant other. Growing up with four brothers quickly limited the television options and from their ‘round-the-year love for the game, I developed (and maintained) my own passion for sports.

Becoming statistical gurus isn’t my goal for women, but rather to have them understand the player behind the jersey and equipment. Relating to an athlete’s out of bounds’ situation often time leads one to remember that person. So, then, while sitting there on the couch watching that football team in blue and white, with the big star at center field, you’ll remember the story you read here and will be more inclined to watch how that Dallas Cowboys’ player does on the field.

Two of my favorite things are sports and writing, so I thought, ‘Why not combine the two?’ I hold a B.A. in English, with a concentration on Journalism and an almost completed M.S. in Professional Writing. I have a long-haired Persian cat, Camry, that I adore and an amazing husband whom I also adore—and, thankfully, he adores me right back!

The Inspiration

I was inspired to create a home for women to come and be enlightened while watching Super Bowl XLI. This mammoth of all sports shared the day with my husband’s birthday party and I couldn’t help but notice the lack of interest these women shared while we (I was the only girl) sat around watching the Indianapolis Colts versus the Chicago Bears. I knew right then I had something to offer.

My journalistic muse is Daryn Kagan. She remained my favorite anchor on CNN and later chose to adjust her focus, and career, on the good in the world.